
Unit X - Market Research
Today, I decided to explore selfridges and look at the type of market that I want to target, looking at the kind of prices, sort of fabrics and finishes that the scarves of this standard involve and also see the way that they are displayed. The first designer that I came across in selfridges is Alexander Mcqueen, I noticed that the edges of the scarves are rolled and stitched. This technique is the most common within scarf design although there is usually a great effort made

Unit X - Design Development
I have spent that last few weeks really focusing on creating some good designs involving the architecture and insect elements. To begin with I stuck to my initial colour pallet to try and fit in with the Whitworth but and I have attempted a lot of different colour ways and I think that I have come up with more of a resolved idea. I want to narrow down a collection of four scarves that show my progression of designs from the beginning so that I can cater for as many styles and