I don't like the idea of my work being particularly posed or highly edited such as large well known brands like Prada and Louis Vuitton in their ad campaigns etc in magazines such as AnOther. However I came across Valentinos imagery which looks a lot like what I am aiming for. The images are blurred but there is still a focus on the fashion accessory itself rather than the model.
Sourced From: AnOther Magazine April 2017
I prefer the more candid imagery of the behind the scenes shoot at fashion shows or the street style photography featured on fashion blog le21eme.com.
I also feel that to achieve something like this it would be very difficult not to create a posed outcome as models and photographers will be very aware of the shoots intentions.
Sourced From: le21eme.com
To create this look, it would be essential to find a location which boasted architectural structures and somewhere crowded so that it appears natural and truthful.
Le21eme is a very involved fashion blog and beautifully curated archive of fashion photography. The photographers submit work from all over the globe from fashion weeks in Paris and London to Street style in Dubai and behind the scenes shots of major fashion labels.
The website is a portfolio of professional models and the passer by yet the majority of shots tend to seem as though the photographer is hidden and the subject hasn't noticed that they are being photographed.
This truthful look is something I want to achieve within my own work although I believe it would be hard to represent this idea in my imagery.
Sourced From: le21eme.com
Perhaps something more posed such as images from street style blog satorialist and book nylon street style would be more practical, however this takes away the spontaneity of the shoot. I want to capture the designs as if they were in their natural habitat to almost express them as being worn and successful as a brand.
Sourced From: www.thesartorialist.com
In comparisson, the statorialist, although a street style blog, is less like this and more upfront about photographing their subjects. Something I feel could be played on and used to create something more. Perhaps to create a parody of a street style blog would be more attainable. Something less serious such as nylon street (the book includes small inserts of text about the subjects response to their own outfit such as 'it's the only thing I had clean'). But is something more humorous something I want to become recognised for within my work?
Sourced From: Nylon Street
Perhaps appropriating street style photography to my own agenda could work however I want to find the right way of using this style.